Season 3 of MTV Base Cypher premieres

A new and third season of the MTV Base Cypher premiered recently.

The all-new season tagged ‘Freshman Class,’ promises to feature rap battles.

Speaking on the new season, Country Manager of Paramount Africa, Bada Akintunde-Johnson said: “Nigeria’s music industry is brimming with refreshing talent. So far, we have seen hip-hop, soul, afro-pop, afro-fusion, and similar genres of music flourish. MTV Base launched the Base Cypher to ensure that while engendering an enabling environment for music artists, no genre is left behind.”

Continuing, Akintunde-Johnson said, “Rap culture has blossomed in Nigeria, and we have quite several quality lyricists seeking global platforms like MTV Base to showcase their talent to a wider audience. Through the Cypher, we want to give budding artists the visibility they need to ‘blow’.”

Meanwhile, TomTom, has emerged the official sponsor of the new season.

TomTom’s Category Manager Morolake Emokpaire said “Through the MTV Base Cypher, we are connecting TomTom’s essence of giving consumers the clarity of voice and confidence for expression. Base cypher is a short form that caters to the rap culture and allows performers to share their truth. This season’s MTV Base Cypher’s ‘Freshman Class’ will see Africa’s best young, up-and-coming rappers paired up into groups for a friendly face-off and a chance to win the grand prize of one million Naira.’’

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